Store Listing Copy — Objectuve
Phase 88.5 deliverable | v1.22 Pre-Launch ASO & Acquisition SprintLast updated: 2026-08-31 Status: Ready for store submission with Phase 88 visuals
Sources verified against: docs/marketing/keyword-research.md (commit afaeaab29), docs/product/competitive/positioning.md §"Messaging by Audience Segment", docs/product/launch-aso-acquisition-prd.md, brand-voice-and-philosophy skill, App Store Review Guideline 2.3.7 (verified live 2026-08-31).
Live store URLs
| Platform | Public listing | Status |
|---|---|---|
| iOS App Store | https://apps.apple.com/us/app/objectuve-every-day-adds-up/id6777474045 | In review — URL is final and goes live on approval |
| Google Play | https://play.google.com/store/apps/details?id=com.objectuve.ionic | Live |
App package ID (both platforms): com.objectuve.ionic. iOS App Store numeric ID: 6777474045.
iOS App Store
Guideline 2.3.7 — price references in metadata (OBJ-3039). Apple's own 2.3.7 text — not just the rejection notice — explicitly names subtitles, alongside app names, screenshots, and previews, as metadata that "should not include prices, terms, or descriptions that are not specific to the metadata type." It does not name Promotional Text, but grants it no exemption either — the only field Apple has documented as safe for price framing is the Description (per the Resolution Center's "Next Steps" on the 4.4.1/build 116 rejection, submission
1772712c-42d6-436a-bfbf-80e43765d6e8, reviewed 2026-08-03). Whether Apple treats Promotional Text as sharing the Description's exemption is not established anywhere in Apple's text — this doc makes the conservative call and treats it as unexempt. Both A/B variants below previously opened with "Free forever" and have had that clause removed; "No ads" / "No data selling" are feature/privacy claims, not price references, and are unchanged. Neither variant was ever the live metadata at the time of the 4.4.1 rejection (the Primary column was, and it was already clean) — this is a preventive fix, not a remediation of a confirmed violation. The screenshot half of the same rejection was remediated separately (PR #2703, drift-guarded by PR #2709).
| Field | Primary | A/B Variant |
|---|---|---|
| App Name (30 chars) | Objectuve · Goal Tracker | Objectuve · Gamified Goals |
| Subtitle (30 chars) | Streaks, XP & accountability | No ads. No data. |
| Promotional Text (170 chars) | The Duolingo experience for any goal you chase. Daily streaks, earned rewards, accountability partners — built by a Public Benefit Company. | No ads. No data selling. Build any goal with daily streaks, XP, and people who share your ambition. |
| Description (4000 chars) | [iOS Description — Primary, below] | [iOS Description — A/B, below] |
| Keywords field (100 chars) | gamified,rewards,daily goals,consistency,habit builder,achievement,private,no ads,goals for adults | habit tracker,streak,consistency,reward,daily goals,achievement,private,goals for adults |
Character validation:
| Field | Primary | A/B |
|---|---|---|
| App Name | 24 ✓ | 26 ✓ |
| Subtitle | 28 ✓ | 16 ✓ |
| Promotional Text | 139 ✓ | 99 ✓ |
| Keywords field | 98 ✓ | 88 ✓ |
Keywords rationale: Primary keywords target Habitica refugees (gamified, achievement), Duolingo seekers (consistency, daily goals), minimalist upgraders (habit builder), and privacy-conscious users (private, no ads). No words duplicated from title (goal, tracker) or subtitle (streaks, XP, accountability). A/B keywords target minimalist upgraders and burnt-out planners, avoiding duplicates from A/B title (gamified, goals) and subtitle (no, ads, data).
iOS Description — Primary
Build any goal — and actually stick to it.
Objectuve turns daily consistency into visible, rewarding progress. Set a goal. Check in. Earn XP, unlock badges, climb ranks, and build streaks that recognize how hard it is to show up every day.
THE DAILY LOOP
- One-tap check-ins. No menus to navigate.
- Earn XP for every goal you complete.
- Build streaks with freeze tokens — because life happens, and missing one day shouldn't undo months of momentum.
- Unlock badges across four rarity tiers as your consistency compounds.
- Climb ten ranks from Novice to Elite.
YOUR COACH, NOT AN ALGORITHM
Not engagement metrics. Not session targets. Your Coach reviews your patterns and adjusts as your consistency builds — because day 30 needs different support than day 3. About 10 minutes a day. That's the design.
ACCOUNTABILITY WITHOUT PRESSURE
Find people chasing the same goal. Share check-ins, celebrate wins together. No leaderboards. No punitive mechanics. No financial stakes. Just real accountability.
BUILT WITH VALUES ON THE TABLE
Objectuve is structured as a Public Benefit Company — a legal commitment to our users alongside profit.
- Free forever for individuals
- No ads
- No data selling
- Your goals are yours
Start your first streak today.Character count: ~1,382 ✓ (limit: 4,000)
iOS Description — A/B Variant
If you've tried every productivity system and they all eventually felt like another chore — this one is different.
Most goal apps are optimized for your engagement. Objectuve is optimized for what you actually accomplish. We track goals completed, not time spent.
Set any goal — fitness, finances, creative practice, any habit worth keeping. Check in each day. Earn XP, unlock badges, build a streak with real protection for the days life gets complicated.
WHAT'S HERE
- Gamification that rewards progress, not screen time: XP, badges across four rarity tiers, ten progressive ranks
- Streak freeze tokens — protect your streaks for the real days off
- Your Coach adjusts as your consistency builds, not a generic daily nudge
- Accountability partners who share your goal, without leaderboards or pressure
WHAT'S NOT HERE
- Ads
- Data selling
- Dark patterns, fake urgency, or streak-guilt mechanics
- Notification spam
- Features designed to maximize your session length
THE LEGAL VERSION
Objectuve is a Public Benefit Company. That's a legal structure, not a brand line. We have a formal obligation to you:
- Free forever for individuals
- No ads
- No data selling
~10 minutes a day. Real goals. Real accountability.
Start today.Character count: ~1,218 ✓ (limit: 4,000)
Google Play Store
| Field | Primary | A/B Variant |
|---|---|---|
| Short Description (80 chars) | Gamified goal tracker. Daily streaks, XP & accountability. Free forever. | Build any goal. Earn rewards. Free forever for individuals. No ads. |
| Full Description (4000 chars) | [Play Description — Primary, below] | [Play Description — A/B, below] |
Character validation:
| Field | Primary | A/B |
|---|---|---|
| Short Description | 72 ✓ | 67 ✓ |
Play Description — Primary
Build any goal — and actually stick to it.
Objectuve turns daily consistency into visible, rewarding progress. Set a goal. Check in. Earn XP, unlock badges, climb ranks, and build streaks that prove how hard you work every day.
THE DAILY LOOP
✓ One-tap check-ins — takes under a minute
✓ Earn XP for every goal you complete
✓ Build streaks with freeze tokens — missing one day shouldn't undo months of effort
✓ Unlock badges across four rarity tiers as your consistency compounds
✓ Climb ten ranks from Novice to Elite
YOUR COACH, NOT AN ALGORITHM
Not engagement metrics. Not notification spam. Your Coach reviews your patterns and adjusts — because day 30 needs different support than day 3. Designed for ~10 minutes a day.
ACCOUNTABILITY WITHOUT PRESSURE
Find people chasing the same goal. Share check-ins, celebrate wins together. No leaderboards. No punitive mechanics. No financial stakes. Just real accountability.
BUILT WITH OUR VALUES ON THE TABLE
Objectuve is structured as a Public Benefit Company — a legal commitment to our users alongside profit.
★ Free forever for individuals — not a trial, not a freemium bait-and-switch
★ No ads
★ No data selling
★ Your goals are yours
Whether you're training for a race, building a savings habit, reading more, or trying to be more consistent — Objectuve is the daily partner that shows up with you.
Start your first streak today.Character count: ~1,412 ✓ (limit: 4,000)
Play Description — A/B Variant
If you've been burned by apps that promise to help you improve and end up competing for your screen time — this one earns its place differently.
Objectuve is designed for what you actually finish, not how long you stay in the app.
WHAT YOU GET
✓ XP, badges (four rarity tiers), and ten progressive ranks — real rewards for real consistency
✓ Streak freeze tokens to protect your streaks when life gets in the way
✓ A Coach that adapts as your habits build — not a generic daily reminder
✓ Accountability partners who share your goals, minus leaderboards and competitive pressure
✓ ~10 minutes a day — enough to matter, not enough to take over
WHAT WE WON'T DO
✗ No ads
✗ No data selling
✗ No dark patterns or fake urgency
✗ No streak-guilt mechanics
✗ No features designed to extend your session
THE STRUCTURE BEHIND THE PROMISE
Objectuve is incorporated as a Public Benefit Company. That's not a marketing claim — it's a legal obligation. Free forever for individuals. No ads. No data selling. Your goals stay yours.
Built by people who got tired of apps that were supposed to help them but turned into another thing demanding their attention.
Start today.Character count: ~1,108 ✓ (limit: 4,000)
Per-ICP Messaging Angles
1. Habitica Refugees
Angle: Lead with gamification depth (XP, badges, ranks, streaks) but reframe the tone: professional, not RPG, and positive not punitive. The explicit "no punitive mechanics" and "streak freeze tokens" directly address the pain of Habitica's party-damage system. The "ten ranks from Novice to Elite" and "four rarity tiers" signal the same depth without fantasy framing. Where it surfaces: iOS primary description ("THE DAILY LOOP" section), keywords (gamified, achievement, rewards), app name A/B ("Gamified Goals"), iOS primary subtitle ("Streaks, XP & accountability").
2. Duolingo Model Seekers
Angle: Mirror the Duolingo loop: daily, short, rewarding, streak-driven. The promotional text primary leads with "The Duolingo experience for any goal you chase." The Coach card mirrors Duolingo's adaptive lesson system. XP and streak mechanics are the same language Duolingo users already know. Where it surfaces: iOS primary promotional text, iOS primary description (opening + "THE DAILY LOOP"), keywords (consistency, daily goals), Play primary description.
3. Minimalist Upgraders
Angle: Emphasize the upgrade path without complexity. "One-tap check-ins. No menus to navigate." positions Objectuve as the natural next step beyond Streaks or Done. Keywords target the search terms minimalists actually use (habit builder, simple goal tracker). The A/B description section "WHAT'S HERE" presents depth without overwhelming. Where it surfaces: iOS descriptions (one-tap framing), keywords primary (habit builder, consistency), keywords A/B (habit tracker, streak), Play primary ("takes under a minute").
4. Privacy-Conscious Users
Angle: PBC commitments surface as standalone bullet lists in every description — never buried as footnotes. The A/B subtitle ("No ads. No data.") makes this the opening message. Keywords include private and no ads (primary) for users actively searching for privacy-first apps. Where it surfaces: A/B subtitle, A/B promotional text, both descriptions' PBC sections ("BUILT WITH VALUES ON THE TABLE", "THE LEGAL VERSION", "THE STRUCTURE BEHIND THE PROMISE"), keywords primary (private, no ads), keywords A/B (private).
5. Burnt-Out Planners
Angle: Lead with the relief message: this is not another system that becomes a chore. The A/B description opens directly with their pain ("If you've tried every productivity system and they all eventually felt like another chore"). The "WHAT'S NOT HERE" / "WHAT WE WON'T DO" sections articulate what Objectuve refuses to do (dark patterns, streak-guilt, notification spam, session-length optimization). The ~10 min/day framing signals the anti-overload philosophy throughout. Where it surfaces: iOS A/B description (opening + "WHAT'S NOT HERE"), Play A/B description (opening + "WHAT WE WON'T DO"), promotional text A/B ("Build any goal with daily streaks, XP, and people who share your ambition" — action-forward, not system-heavy), Play A/B closing line.
PBC Commitments Visibility Checklist
- [x] iOS Primary Description — "Free forever for individuals / No ads / No data selling / Your goals are yours" (bullet list under "BUILT WITH VALUES ON THE TABLE")
- [x] iOS A/B Description — "Free forever for individuals / No ads / No data selling" (bullet list under "THE LEGAL VERSION") + "Public Benefit Company" named explicitly
- [x] Play Primary Description — "★ Free forever for individuals / ★ No ads / ★ No data selling / ★ Your goals are yours"
- [x] Play A/B Description — "Free forever for individuals. No ads. No data selling." (prose under "THE STRUCTURE BEHIND THE PROMISE")
Brand Voice Audit
| Check | Status | Notes |
|---|---|---|
| No "AI" in any string | ✓ | Uses "Coach" throughout |
| No generic motivational copy | ✓ | No "reach your potential", "be your best self", etc. |
| No dark patterns | ✓ | No urgency language, no fake scarcity, no FOMO |
| Action-forward | ✓ | Imperatives lead sections: "Build", "Find", "Start" |
| Coach-who's-also-a-friend tone | ✓ | Direct, honest, brief — not inspirational-poster language |
| PBC commitments named, not implied | ✓ | "Public Benefit Company" explicit in every description |
| Anti-social philosophy visible | ✓ | ~10 min/day appears in both iOS and Play primary descriptions |
| No engagement-juicing language | ✓ | No "addictive", "can't put it down", session-length claims |
Related Documents
docs/marketing/keyword-research.md— keyword scoring and ICP targeting strategydocs/marketing/aso-measurement.md— AppFollow setup and PostHog funnel baselinedocs/product/launch-aso-acquisition-prd.md— full ASO workstream scopedocs/product/competitive/positioning.md— ICP definitions and messaging anglesdocs/marketing/store-assets/— rendered store graphics (feature graphic, phone + tablet screenshots) and regeneration steps