Revenue Projections
A forward-looking model of Objectuve's revenue potential across four milestone horizons, with an interactive calculator for stress-testing assumptions.
Business Model
Objectuve generates revenue from three paid tiers — all optional, none gating individual features.
| Tier | Price | Who It's For |
|---|---|---|
| Free | $0 forever | Every individual user |
| Supporter | $4/mo or $35/yr | Individuals who want to support the mission |
| Lifetime Supporter | $99+ one-time | Super-fans making a lasting investment |
| Teams | $9/seat/mo or $90/seat/yr | Workplaces, schools, coaching groups |
Revenue logic: Teams revenue (seat-based, organizational commitment, low churn) sustains infrastructure for all free users. Supporter revenue supplements without creating feature inequality. Lifetime revenue is a bonus from high-conviction users.
Milestone Projections
These figures are derived from the North Star user growth targets, adjusted for the confirmed $4/mo Supporter price and $9/seat/mo Teams price. All numbers are point-in-time snapshots at each horizon — they do not represent cumulative totals.
6 Months — October 2026
Early traction. Word of mouth, no paid acquisition. Teams likely zero or a handful of pilot groups.
| Scenario | MAU | Supporter Subs | Teams Seats | Supporter MRR | Teams MRR | Net MRR | Annual Run Rate |
|---|---|---|---|---|---|---|---|
| Conservative | 150 | 5 (3%) | 0 | $20 | $0 | ~$20 | ~$240 |
| Base | 300 | 9 (3%) | 0 | $36 | $0 | ~$36 | ~$432 |
| Optimistic | 500 | 20 (4%) | 18 | $80 | $162 | ~$242 | ~$2,900 |
1 Year — April 2027
Organic growth from app stores, communities, accountability partner referrals. First Teams customers (workplace wellness, small coaching groups).
| Scenario | MAU | Supporter Subs | Teams Seats | Supporter MRR | Teams MRR | Net MRR | Annual Run Rate |
|---|---|---|---|---|---|---|---|
| Conservative | 1,500 | 30 (2%) | 90 | $120 | $810 | ~$870 | ~$10,400 |
| Base | 2,750 | 83 (3%) | 275 | $332 | $2,475 | ~$2,620 | ~$31,400 |
| Optimistic | 4,000 | 160 (4%) | 600 | $640 | $5,400 | ~$5,640 | ~$67,700 |
Net MRR reflects ~5% (conservative) / 3% (base) / 2% (optimistic) monthly churn on recurring tiers.
3 Years — April 2029
Scale via word-of-mouth flywheel. Communities drive referrals. Teams product mature with SSO, manager dashboards.
| Scenario | MAU | Supporter Subs | Teams Seats | Supporter MRR | Teams MRR | Net MRR | Annual Run Rate |
|---|---|---|---|---|---|---|---|
| Conservative | 25,000 | 500 (2%) | 2,400 | $2,000 | $21,600 | ~$22,000 | ~$264,000 |
| Base | 50,000 | 1,500 (3%) | 7,500 | $6,000 | $67,500 | ~$71,000 | ~$852,000 |
| Optimistic | 75,000 | 3,000 (4%) | 18,000 | $12,000 | $162,000 | ~$169,000 | ~$2,028,000 |
5 Years — April 2031
Established platform. Enterprise Teams contracts, community network effects, Lifetime Supporter cohort meaningful.
| Scenario | MAU | Supporter Subs | Teams Seats | Supporter MRR | Teams MRR | Net MRR | Annual Run Rate |
|---|---|---|---|---|---|---|---|
| Conservative | 100,000 | 2,000 (2%) | 15,000 | $8,000 | $135,000 | ~$138,000 | ~$1,656,000 |
| Base | 250,000 | 7,500 (3%) | 56,250 | $30,000 | $506,250 | ~$520,000 | ~$6,240,000 |
| Optimistic | 400,000 | 16,000 (4%) | 120,000 | $64,000 | $1,080,000 | ~$1,115,000 | ~$13,380,000 |
Interactive Calculator
Adjust inputs per scenario to see real-time revenue impact. The three columns start at the conservative / base / optimistic defaults from the milestone tables above — change any value to model your own assumptions.
Annual mix: Supporter $35/yr (eff. $2.92/mo) · Teams $90/seat/yr (eff. $7.50/mo) · Lifetime $99/sale · Churn applied to recurring tiers only
Key Sensitivities
1. Teams seats dominate at scale
Teams revenue compounds faster than Supporter because each workspace adds multiple seats. At the base 3-year scenario: Supporter contributes $6K MRR vs. Teams $67.5K — a 10× ratio. Growing avg team size from 10 → 15 adds ~$337K to annual run rate at that scale, with no additional MAU required.
2. Churn is the hidden lever
A 1% reduction in monthly churn has compounding effects over 24–36 months. At 2% vs. 5% monthly churn, a $10K MRR base is worth $120K vs. $97K annually — but the gap widens significantly in year 3+. Features that increase daily engagement (streaks, accountability partners, coach check-ins) directly protect MRR.
3. Teams conversion is the growth unlock
Free → Teams conversion (currently modeled at 0.5–2% of MAU) is the highest-leverage assumption in the model. The difference between 1% and 2% Teams conversion at 50K MAU is ~$337K ARR. This makes B2B discovery (LinkedIn, HR buyer channels, workplace wellness) a high-ROI acquisition bet.
4. Annual billing mix improves cash flow significantly
A shift from 0% to 40% annual billing on Teams locks in revenue and improves runway. At $506K Teams MRR (base 5yr), moving from 30% → 50% annual means ~$1.2M additional upfront cash annually — important for infrastructure investment decisions.
5. Infrastructure cost break-even
Rough Cloud Run + Firebase + PostgreSQL + Redis cost estimate at each scale:
- 6mo: ~$100–200/mo (minimal compute, free-tier Cloud SQL)
- 1yr: ~$400–800/mo (Cloud SQL standard, more Cloud Run instances)
- 3yr: ~$2K–5K/mo (HA database, multiple regions, CDN)
- 5yr: ~$8K–20K/mo (enterprise scale, dedicated Cloud SQL)
The base 1-year scenario ($2,620 Net MRR) clears infrastructure costs. The base 3-year scenario ($71K Net MRR) leaves substantial margin for team salaries.
Last updated: May 2026 · See Pricing Philosophy for tier rules and commitments, and Valuation — Payne Method for the company valuation built on the Base 1-year case
Last updated: 2026-05-21