Objectuve Docs

Appearance

Business Needs — Objectuve ​

Operational, legal, brand, and market requirements that sit outside the product roadmap but are essential for launch and growth.

These are blockers for public launch and first paying users.

- [ ] Terms of Service & Privacy Policy ​

Priority: Blocker Tool: Termly

Generate ToS and Privacy Policy via Termly. Must cover:

  • Data collection and usage (goal data, mood logs, AI coaching interactions)
  • Third-party services (Clerk auth, Clerk Billing, GCP infrastructure, AI providers)
  • PBC obligations and data privacy commitments (no ads, no data selling)
  • GDPR and CCPA compliance provisions
  • User data export and deletion rights

Placement: Link from app footer (Settings → Legal), marketing site footer, and app store listings.

Acceptance criteria:

  • [ ] ToS and Privacy Policy generated and reviewed
  • [ ] Linked from ionic_frontend Settings page
  • [ ] Linked from marketing_landing footer
  • [ ] Referenced in app store metadata

- [ ] Business Address ​

Priority: Blocker Tool: Stable

Register a business address via Stable for legal filings, app store requirements, and public-facing contact information. Required for:

  • App Store and Play Store developer accounts
  • PBC registration and annual reports
  • ToS and Privacy Policy contact address
  • Domain WHOIS (if not using privacy protection)

Acceptance criteria:

  • [ ] Business address registered and active
  • [ ] Updated in app store developer profiles
  • [ ] Referenced in ToS and Privacy Policy

Brand & Identity ​

- [ ] Logo Update ​

Priority: High Status: Not started

Modern refresh of the original 2018 Objectuve logo. The updated logo should:

  • Reflect the current brand identity (see docs/brand/brand.md)
  • Work across all contexts: app icon, marketing site, app stores, social media, favicon
  • Support both dark and light backgrounds
  • Maintain brand recognition from the original while feeling current

Deliverables:

  • [ ] SVG and PNG assets (multiple sizes: 16px favicon through 1024px app store)
  • [ ] App icon variants (iOS rounded, Android adaptive)
  • [ ] Updated in ionic_frontend/ (favicon, app icons, splash screens)
  • [ ] Updated in marketing_landing/ (header, OG images)
  • [ ] Updated in Capacitor native project assets

- [x] "What is and Why is Objectuve" — Origin Story ​

Priority: High Status: Complete (2026-05-15)

Marketing site content telling the Objectuve story. Source: docs/product/origin-story.md

Content delivered:

  • The origin: why Objectuve was created (2016-2018)
  • First launch and lessons learned (2019-2020, ~1K users, ~5K goals)
  • The hiatus and what changed (2020-2024)
  • The rebuild and relaunch (2024-2026)
  • Celebrating ~10 years of the vision
  • The ups and downs — honest, not polished
  • Where we're headed (link to PBC mission)

Tone: Authentic, reflective, coach-who's-also-a-friend. Personal narrative, not corporate.

Delivery status:

  • [x] Written and committed to branch
  • [x] Linked from marketing site navigation (Codi: 89.3) — footer Company column on index, about, and contact pages (our-story-public page and its footer links removed in PR #1080)
  • ~~[x] OG meta tags for social sharing (Codi: 89.3) — live at https://www.objectuve.com/our-story-public~~ (page removed in PR #1080; content consolidated into /about)

~~Live URL: https://www.objectuve.com/our-story-public~~ (URL defunct as of PR #1080)

Operations & Finance ​

- [ ] Vendor & Cost Analysis ​

Priority: Medium Status: In progress — vendor inventory created at docs/operations/vendors.md. Cost projections not yet modeled.

Create and maintain a current vendor list with associated costs, and project infrastructure spend against proposed growth curves.

Scope:

  1. Inventory all current vendors (Clerk, GCP services, Sentry, Mailtrap, etc.) with monthly costs
  2. Model infrastructure costs per MAU at current and projected scale
  3. Project costs against 6-month, 1-year, and 3-year user targets from docs/product/north-star.md
  4. Identify optimization opportunities and cost thresholds that trigger architecture changes

Deliverable: docs/product/vendor-costs.md with current spend breakdown and growth projections.

Acceptance criteria:

  • [ ] Complete vendor list with monthly costs
  • [ ] Infrastructure cost per MAU calculated
  • [ ] Projected costs at 2K, 15K, 100K, and 500K MAU
  • [ ] Optimization recommendations documented

Market Intelligence ​

- [x] Competitive Analysis ​

Priority: High Status: Complete (2026-04-04)

Comprehensive competitive analysis of 18 competitors across 4 categories, plus behavioral science study on streak/gamification effectiveness.

Deliverable: docs/product/competitive/ -- 8 documents covering:

Acceptance criteria:

  • [x] 18 competitors analyzed across 4 categories
  • [x] 12-dimension feature comparison matrix complete
  • [x] Behavioral science study with academic citations
  • [x] Strategic positioning recommendations documented
  • [x] Actionable gamification improvement recommendations included

Last updated: 2026-06-04

Loading…