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Marketing ​

Pre-launch acquisition and community content for the v1.22 ASO & Acquisition Sprint.

Store Presence ​

  • Store Listing Copy — App Store and Google Play listing copy, primary and A/B variants for all fields. PBC commitments and per-ICP messaging angles.
  • Keyword Research — ASO keyword scoring, ICP targeting, search volume analysis.
  • ASO Measurement — AppFollow setup, PostHog funnel baseline, measurement plan.

Community Seeding ​

  • Reddit Drafts — Ready-to-adapt posts for r/getdisciplined, r/productivity, r/selfimprovement, r/DecidingToBeBetter. Includes participate-before-posting status per sub.
  • Show HN Draft — Show HN post (≤300 words, founder voice, PBC structure explained).
  • Indie Hackers Launch Post — Milestone post: what shipped, the PBC decision, acquisition strategy, where we are.
  • Subreddit Audit — Full field guide: posting rules, self-promotion policies, flair, red lines, and account preparation timeline for all four target subreddits.

Launch Operations ​

Landing site stylesheets ​

marketing_landing/ serves two stylesheets, split by page — verified via <link rel="stylesheet"> grep, not restated from memory:

  • css/landing-2026.css — 10 pages: index.html, meet-coach.html, contact.html, 404.html, and all six policies/*.html (privacy, terms, acceptable-use, community-guidelines, cookie-policy, user-content-guidelines).
  • css/styles.css — about.html only.

The v4.32 UI-SPEC (docs/ui-specs/v4.32-marketing-landing-rebuild.md) is the design contract for the landing-2026.css pages' shared header/nav/motion system, landing section deltas, Meet Coach, and heading emphasis.

scripts/check-marketing-contrast.mjs's PAGES list scans 11 pages, not 10 — it adds about.html (and so covers both stylesheets) while excluding logo-evolution/index.html, which loads neither stylesheet. This is a deliberate difference in scope between "pages a stylesheet serves" and "pages the contrast guard covers," not a drift to reconcile.

  • docs/product/launch-aso-acquisition-prd.md — Full PRD for the ASO & Acquisition Sprint
  • docs/product/competitive/positioning.md — ICP definitions, differentiation framework, messaging by audience segment
  • docs/product/north-star.md §"How Users Find Us" — ASO and community seeding as primary acquisition channels

Last updated: 2026-08-08

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